Amanda Burden

Amanda is a Board Director of Pi Partnership Group, with responsibility for ensuring that Pi’s trusteeship and trustee executive services continue to develop and meet client needs in a changing pension landscape. With over 30 years of industry experience and a strong background in business development, Amanda leads Pi’s business development team and oversees all aspects of external marketing, branding, awards entries, and industry sponsorship. Her role ensures Pi maintains a clear and consistent profile across the pensions industry.

Before joining Pi in 2011, Amanda headed Aegon’s Corporate Sales team with a focus on DB schemes, having previously held branch management roles across Glasgow, Newcastle, Liverpool, and Manchester. Amanda collaborates closely with clients, advisers, and colleagues to ensure all of Pi’s services remain competitive, relevant and deliver demonstrable value. This includes leading Pi’s responses to client tenders and managing Pi’s commercial pricing strategy, with a focus on fixed fees, transparent scope, and clear outcomes.

Amanda also provides independent project management for complex projects such as Master Trust transitions and buy-in/buy-out projects. She combines her pensions experience with team management skills to coordinate specialist advisers and deliver collaborative, well-governed outcomes. She also supports schemes through governance as a scheme secretary as part of Pi’s outsourced pension manager service.

As well as being a Fellow of the Pensions Management Institute, Amanda is a former Chair of the PMI London Group and remains a committee member. She also holds PMI certificates in Pensions Automatic Enrolment and DC Governance, was a past Prince2 practitioner, and is a Certified Risk Management Practitioner.